Purmamarca, Argentina Guide
San Salvador de Jujuy, often simply called Jujuy, is the capital city of Jujuy Province in northwest Argentina. Nestled in a valley where the Río Grande and Río Xibi Xibi meet, Jujuy serves as a gateway to the stunning landscapes of the Quebrada de Humahuaca, a UNESCO World Heritage site. The city offers a blend of colonial history, vibrant culture, and modern amenities, making it a comfortable base for exploring the region's natural wonders. While not as visually striking as some of the smaller towns in the Quebrada, Jujuy provides a more urban experience with a wider range of accommodation, dining, and shopping options. Its central location makes it easy to access the surrounding attractions, and the city itself boasts several historical landmarks, museums, and lively plazas that showcase the region's rich heritage.
Food & Cuisine
Jujuy's cuisine is heavily influenced by its Andean heritage, featuring hearty dishes that utilize local ingredients. Empanadas, especially those filled with llama meat or cheese, are a must-try. Humita, a creamy corn stew, and tamales, corn dough filled with meat and vegetables, are also popular choices. Locro, a thick stew made with beans, corn, squash, and meat, is a traditional dish often served during special occasions. For a taste of local flavors, visit the Mercado Central, where you can find fresh produce, regional specialties, and small eateries serving traditional meals. Several restaurants around the Plaza Belgrano offer a range of options, from traditional Argentine cuisine to international dishes. For a more upscale dining experience, explore restaurants in the newer parts of the city.
Nightlife
Jujuy's nightlife is relatively laid-back compared to larger cities in Argentina. The main area for evening entertainment is around the Plaza Belgrano and along Avenida Belgrano, where you'll find a selection of bars, pubs, and restaurants that stay open late. Many establishments offer live music, particularly on weekends, featuring local folk bands and other genres. For a more traditional experience, look for peñas, folk music clubs, where you can enjoy live music, dancing, and regional cuisine. While Jujuy doesn't have a vibrant club scene, there are a few discos located on the outskirts of the city that cater to a younger crowd.
Best Time to Visit
The best time to visit Jujuy is during the shoulder seasons, spring (September-November) and autumn (March-May). During these months, the weather is pleasant, with comfortable temperatures and less rainfall. Summer (December-February) can be hot and humid, with occasional thunderstorms, while winter (June-August) can be cold, especially at night, although the days are usually sunny. Visiting during the shoulder seasons allows you to enjoy the outdoor activities and explore the region's attractions without the extremes of heat or cold.
Transportation
Jujuy relies primarily on buses for public transportation. The city has an extensive network of local buses (colectivos) that connect different neighborhoods and surrounding areas. These are a cost-effective way to get around. There is no tram or subway/metro system in Jujuy. Taxis and remises (radio taxis) are also readily available and offer a more convenient, though more expensive, option. For exploring the Quebrada de Humahuaca and other destinations outside the city, long-distance buses are the most common mode of transport, departing from the main bus terminal (Terminal de Ómnibus). Car rentals are also available for those who prefer to explore at their own pace.
Airport
The airport serving Jujuy is Gobernador Horacio Guzmán International Airport (JUJ), also known as Jujuy Airport. It is located approximately 33 kilometers (20 miles) southeast of the city center. The most convenient way to get from the airport to Jujuy is by taxi or remise (radio taxi), which takes around 30-45 minutes depending on traffic. Some hotels may offer airport shuttle services, so it's worth checking with your accommodation. Public buses also connect the airport to the city, but they are less frequent and require a transfer, making them a less convenient option for most travelers.
Attractions
Plaza 9 de Julio
Plaza 9 de Julio is the main square in Purmamarca and a popular gathering spot for locals and tourists. The square is surrounded by shops, restaurants, and the Purmamarca Church, making it a vibrant hub of activity in the town.
Mercado Artesanal
Mercado Artesanal is a bustling artisan market in Purmamarca where visitors can shop for handmade crafts, textiles, and souvenirs. The market is a great place to find unique gifts and support local artisans while experiencing the vibrant culture of the region.
Paseo de los Colorados
Take a leisurely walk along the Paseo de los Colorados, a scenic trail that winds through the colorful rock formations near Purmamarca. Enjoy the stunning views of the Cerro de los Siete Colores and the surrounding landscape. It's a relatively easy hike suitable for all ages.
Purmamarca Church
Purmamarca Church is a historic church located in the main square of Purmamarca. The church dates back to the 17th century and features a simple yet charming colonial architecture. Visitors can explore the church and learn about its history and significance to the local community.
Cerro de los Siete Colores
The Hill of Seven Colors is an iconic multi-hued mountain rising dramatically behind the village of Purmamarca. Hike around its base for stunning views, especially at sunrise when the colors are most vibrant. The layers of rock display a geological history spanning millions of years, making it a photographer's dream and a must-see natural wonder. Don't miss the artisan market in the village square.
Iglesia de Santa Isabel de Hungría
Visit the historic Iglesia de Santa Isabel de Hungría in Purmamarca. This charming church, with its adobe walls and simple design, reflects the colonial architecture of the region. Step inside to admire the religious art and experience the peaceful atmosphere. It's a beautiful example of the region's cultural heritage.
Cerro de los Siete Colores
The Hill of Seven Colors is an iconic multi-hued mountain rising dramatically behind the village of Purmamarca. Hike around its base for stunning views, especially at sunrise when the colors are most vibrant. The layers of rock display a geological history spanning millions of years, making it a photographer's dream and a must-see natural wonder. Don't miss the artisan market in the village square.
Day Trips
Prepare to be amazed by the vast expanse of the Salinas Grandes, one of the largest salt flats in Argentina. The blinding white landscape stretches as far as the eye can see, creating surreal photo opportunities. The drive to the salt flats is also spectacular, winding through dramatic mountain scenery. Be sure to bring sunglasses and sunscreen!
2 hours by car (partially unpaved road) A smaller, more tranquil village along the Quebrada, Uquía is famous for its historic church, Iglesia de San Francisco de Paula. Inside, you'll find a unique collection of paintings depicting the Stations of the Cross, created by indigenous artists in the 17th and 18th centuries. These "Ángeles Arcabuceros" (Angels with Arquebuses) are a fascinating example of the fusion of indigenous and European artistic styles.
1 hour by car or bus Venture further north along the Quebrada de Humahuaca to reach the historic town of Humahuaca. This town is known for its colonial architecture, its significant role in Argentina's independence, and the iconic Independence Monument featuring Saint Francis Solanus appearing every day at noon. The narrow cobblestone streets, the adobe houses, and the surrounding mountains create a truly picturesque setting.
1 hour 30 minutes by car or bus Just a short hop from Purmamarca, Tilcara is a must-see for history buffs and culture enthusiasts. The star attraction is Pucará de Tilcara, a pre-Inca fortress perched dramatically on a hilltop. Explore the reconstructed ruins, wander through the cactus gardens, and soak in the panoramic views of the Quebrada de Humahuaca. The town itself is charming, with artisan shops, a vibrant plaza, and a relaxed atmosphere.
20 minutes by car or bus Iruya is a remote village clinging to the side of a mountain, accessible via a winding, unpaved road. The journey is an adventure in itself, offering breathtaking views. The village is a time capsule, with traditional adobe houses and a strong indigenous culture. It's a place to disconnect and experience a different way of life.
2 hours 30 minutes by car or bus (challenging road conditions) Salinas Grandes
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Uquía
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Humahuaca
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Tilcara
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Iruya
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