Attraction Guide: Mr. Brown Avenue (Chishang Township), Taitung City, Taiwan

Mr. Brown Avenue (Chishang Township) Guide

Mr. Brown Avenue: Where Time Stands Still in Taitung's Rice Fields Guide

Escape the hustle and bustle of city life and immerse yourself in the serene beauty of Mr. Brown Avenue, located in Chishang Township, Taitung. This iconic road, framed by endless emerald rice paddies and the distant Central Mountain Range, offers a breathtaking panorama that has captivated visitors from around the world. It's a place where the air is fresh, the pace is slow, and the scenery is simply unforgettable. Prepare to be transported to a simpler time as you cycle or stroll along this picturesque path. Mr. Brown Avenue, originally known as Paradise Road, gained its fame after being featured in a Mr. Brown Coffee commercial. The lack of utility poles along the road allows for unobstructed views of the surrounding landscape, making it a photographer's dream. The area is dedicated to rice cultivation, and the changing seasons paint the fields in a vibrant tapestry of greens and golds. The local community takes pride in preserving the natural beauty of the area, ensuring that visitors can continue to enjoy its tranquility for years to come. The best way to experience Mr. Brown Avenue is by renting a bicycle. Numerous rental shops are located near the entrance to the avenue. Cycling allows you to explore the surrounding rice fields at your own pace, stopping to take photos and soak in the scenery. You can also visit the nearby Dapo Pond, a beautiful lake that offers stunning reflections of the surrounding mountains. While Chishang is famous for its rice, be sure to try the local bento boxes, featuring freshly harvested rice and local delicacies. Many restaurants in the area offer delicious and affordable meals. Don't forget to sample some of the local rice-based snacks and desserts!