Attraction Guide: Mr. Brown Avenue (Brown Boulevard), Taitung City, Taiwan

Mr. Brown Avenue (Brown Boulevard) Guide

Mr. Brown Avenue: Where Golden Rice Fields Meet Azure Skies Guide

Imagine cycling down a perfectly straight road, flanked by endless fields of golden rice swaying gently in the breeze, all under a vast, brilliant blue sky. That's Mr. Brown Avenue, also known as Brown Boulevard, in Taitung. This iconic stretch of road, named after the Mr. Brown Coffee commercials filmed here, offers a quintessential Taiwanese countryside experience. It's a place to slow down, breathe in the fresh air, and soak in the simple beauty of rural life. Forget the hustle and bustle of the city; here, nature takes center stage. While Mr. Brown Avenue doesn't boast a long or complex history, its fame is relatively recent, stemming from its use as a filming location. The lack of power lines and tall buildings in the area made it an ideal backdrop for commercials seeking a pristine, untouched landscape. The name "Mr. Brown Avenue" stuck after the popular coffee brand featured the road in its advertisements, transforming it from a local secret into a must-see tourist destination. The local community has worked hard to preserve the area's natural beauty, ensuring that it remains a tranquil escape for visitors. The main activity here is simply enjoying the scenery! Rent a bicycle (easily available nearby) and cycle along the avenue, stopping to take photos of the rice fields, the mountains in the distance, and the clear blue sky. Many visitors also enjoy walking along the road, taking in the sights and sounds of the countryside. Local vendors often set up stalls selling refreshing drinks and snacks, perfect for a mid-ride break. While there isn't a specific culinary tradition tied directly to Mr. Brown Avenue, you'll find plenty of opportunities to sample local Taiwanese cuisine in nearby villages and towns. Think fresh seafood, flavorful rice dishes, and of course, a cup of Mr. Brown Coffee!