Attraction Guide: Brown Boulevard (Mr. Brown Avenue), Luye, Taiwan

Brown Boulevard (Mr. Brown Avenue) Guide

Golden Fields & Endless Skies: Discover the Beauty of Brown Boulevard Guide

Prepare to be captivated by the breathtaking scenery of Brown Boulevard, also known as Mr. Brown Avenue. This iconic road, winding through the heart of Luye's rice paddies, offers a picture-perfect vista of golden fields stretching as far as the eye can see, framed by the majestic Central Mountain Range in the distance. It's a place where time seems to slow down, allowing you to fully appreciate the simple beauty of nature. Whether you're a photography enthusiast, a nature lover, or simply seeking a peaceful escape, Brown Boulevard is a must-visit destination in Luye. Brown Boulevard's name comes from a Mr. Brown Coffee advertisement that was filmed here, showcasing the stunning landscape. The road itself is a simple country lane, but its location amidst the vast rice fields and its unobstructed views have made it a popular spot for photographers and tourists. The local community has worked hard to preserve the natural beauty of the area, ensuring that it remains a tranquil and unspoiled haven. The best way to experience Brown Boulevard is by renting a bicycle and cycling along the road, allowing you to fully immerse yourself in the surrounding scenery. Stop along the way to take photos, admire the views, and breathe in the fresh air. You can also rent electric scooters for a more effortless exploration. During harvest season (typically twice a year), the fields turn a vibrant golden color, creating an even more spectacular sight. Remember to be respectful of the farmers and their crops, and avoid walking or cycling on the rice paddies. While there aren't specific culinary traditions directly tied to Brown Boulevard itself, nearby Luye offers a variety of local Taiwanese snacks and dishes to enjoy after your visit.

Transportation

From Taitung City, take the Taitung County Bus (鼎東客運) towards Chishang (池上). Alight at the Zhengyi Church (正義教堂) stop, which is the closest stop to Brown Boulevard. From there, it's a short walk or bicycle ride to the avenue. Renting a bicycle or scooter in Luye Township is highly recommended for exploring the area.