Attraction Guide: Mr. Brown Avenue (伯朗大道), Chishang, Taiwan

Mr. Brown Avenue (伯朗大道) Guide

Mr. Brown Avenue: Where Golden Fields Meet the Horizon Guide

Escape to the picturesque Mr. Brown Avenue, also known as Brown Boulevard, in Chishang Township. This iconic road, famed for its stunning views of endless rice paddies stretching towards the horizon, offers a tranquil and breathtaking experience. It's a photographer's paradise and a perfect place to reconnect with nature and appreciate the simple beauty of rural Taiwan. Mr. Brown Avenue gained its popularity after being featured in a Mr. Brown Coffee advertisement, hence its nickname. The road itself is a simple country lane, but its surrounding landscape is what makes it truly special. The vast expanse of rice fields, changing colors with the seasons, creates a mesmerizing panorama. The absence of power lines and tall buildings further enhances the natural beauty of the area, allowing visitors to fully immerse themselves in the serene environment. The best way to experience Mr. Brown Avenue is by renting a bicycle and leisurely cycling along the road. Stop to take photos, breathe in the fresh air, and soak in the stunning views. Many local vendors offer bicycle rentals near the entrance of the avenue. Remember to be mindful of the environment and avoid littering. Chishang is also famous for its high-quality rice, so be sure to sample some local rice dishes during your visit.

Transportation

From Taitung City or Hualien City, take a train to Chishang Railway Station (池上車站). From the station, you can rent a bicycle or take a taxi to Mr. Brown Avenue. Many bicycle rental shops are located near the station.