Heineken Experience Guide
Uncover the Secrets of Heineken: A Brew-tiful Journey! Guide
Welcome to the Heineken Experience, an interactive and immersive journey through the world of Heineken beer! Located in the original Heineken brewery in the heart of Amsterdam, this attraction offers a behind-the-scenes look at the brewing process, the history of the iconic brand, and the secrets to creating the perfect pint. Get ready to engage your senses and discover what makes Heineken a global phenomenon. The Heineken brewery, originally known as the "De Hooiberg" (The Haystack), was established in 1867 by Gerard Adriaan Heineken. Over the years, it grew into a global powerhouse, and this original brewery served as the heart of the operation for over a century. While brewing operations moved to a larger, more modern facility, the original building was transformed into the Heineken Experience in 1991, allowing visitors to explore the rich history and heritage of this famous Dutch beer. During your visit, you can participate in interactive exhibits, learn about the brewing process from start to finish, and even try your hand at pouring the perfect Heineken. Enjoy a tasting session to appreciate the unique flavors and aromas of the beer. The experience culminates in the Best 'Dam Bar, where you can relax and enjoy a freshly poured Heineken while soaking in the vibrant atmosphere. Don't forget to check out the gift shop for Heineken merchandise to commemorate your visit.
Transportation
The Heineken Experience is easily accessible by public transport. You can take tram lines 1, 7, 19 to the 'Heineken Experience' stop. Alternatively, you can take bus lines N83, N84, N86, N87, N88, N91, N93, N94, N97 to the same stop. It's also a pleasant walk from many central Amsterdam locations.
Opening Hours
Check the official Heineken Experience website for the most up-to-date opening hours, as they can vary depending on the season and day of the week.
Ticket Price
Check the official Heineken Experience website for the most up-to-date ticket prices, as they can vary depending on the season and booking options.