Cherry Festival (if applicable during visit) Guide
A Sweet Celebration: Experience the Vibrant Cherry Festival of Sefrou Guide
If your travels take you to Morocco in June, don't miss the vibrant Cherry Festival of Sefrou! This annual celebration, a UNESCO Intangible Cultural Heritage event, is a feast for the senses, showcasing the region's rich cultural traditions and, of course, its delicious cherries. Immerse yourself in the colorful parades, traditional music, and the joyous atmosphere that permeates the town during this special time. The Cherry Festival, or *Fête des Cerises*, has been a tradition in Sefrou for centuries, dating back to a time when the town was a major trading center and agricultural hub. The festival originally celebrated the end of the cherry harvest and served as a way to promote the region's produce. Over time, it evolved into a grand celebration of Berber culture, with music, dance, and traditional crafts taking center stage. The highlight of the festival is the election of the Cherry Queen, a young woman chosen for her beauty, grace, and knowledge of local traditions. During the Cherry Festival, Sefrou comes alive with activity. Witness the spectacular parades featuring floats adorned with cherries and flowers, accompanied by traditional music and dance performances. Explore the bustling souks (markets) filled with local crafts, textiles, and, of course, an abundance of fresh cherries and cherry-based products. Indulge in the local cuisine, which often features cherries in both sweet and savory dishes. Don't miss the opportunity to try cherry jam, cherry juice, and other delicious treats. The festival is a fantastic opportunity to experience the warmth and hospitality of the Moroccan people and learn about their rich cultural heritage.
Transportation
Sefrou is easily accessible by bus from Fes. CTM and other bus companies operate regular services between the two cities. The bus journey takes approximately 30-45 minutes. Once in Sefrou, the festival grounds are usually within walking distance of the bus station. Alternatively, you can take a taxi from Fes, but this will be more expensive.