Hacienda La Rojeña (Casa Cuervo) Guide
Discover the Soul of Tequila: A Journey Through La Rojeña Guide
Immerse yourself in the heart of tequila heritage at Hacienda La Rojeña, also known as Casa Cuervo, the oldest active tequila distillery in Latin America. Located in the charming town of Tequila, Mexico, this historic hacienda offers a captivating glimpse into the traditional methods of tequila production, the rich history of the Cuervo family, and the cultural significance of this iconic Mexican spirit. Prepare to be transported back in time as you explore the cobblestone courtyards, ancient fermentation rooms, and aging cellars of this legendary distillery. Founded in 1758 by José Antonio de Cuervo, Hacienda La Rojeña has been producing tequila for over 250 years. The Cuervo family played a pivotal role in shaping the tequila industry, pioneering new techniques and establishing tequila as a globally recognized spirit. The hacienda itself is a testament to this legacy, with its colonial architecture, antique machinery, and generations of family stories woven into its very walls. Walking through La Rojeña is like stepping back in time, offering a tangible connection to the history of tequila. Visitors to Hacienda La Rojeña can embark on guided tours that showcase the entire tequila-making process, from the harvesting of the agave plants to the bottling of the finished product. You'll witness the traditional methods of cooking, fermenting, and distilling the agave, and learn about the different types of tequila and their unique characteristics. The tour culminates in a tasting session, where you can savor the distinct flavors of Jose Cuervo tequilas. The hacienda also features a gift shop where you can purchase exclusive tequila products and souvenirs.
Transportation
Hacienda La Rojeña is located in the center of Tequila, easily accessible by taxi or by walking from most hotels in town. If you are coming from Guadalajara, you can take a bus to Tequila and then take a taxi to the hacienda. The Jose Cuervo Express train also offers a scenic route from Guadalajara to Tequila, with a stop near the hacienda.