Frog Street (Nawate Street) Guide
Frog Street (Nawate Street): A Quaint Riverside Stroll with a Croaking Charm Guide
Discover the whimsical charm of Frog Street, also known as Nawate Street, a delightful pedestrian street nestled along the Metoba River in Matsumoto. This picturesque lane is famous for its frog-themed decorations, traditional shops, and lively atmosphere. A stroll down Frog Street is a sensory experience, filled with the sounds of the river, the aroma of street food, and the sight of colorful crafts and souvenirs. Nawate Street's history dates back to the Edo period, when it served as a bustling commercial district. The street's name, "Nawate," refers to the rope that was used to secure the riverbank. Over time, the area became associated with frogs, which were believed to protect the city from fire. Today, frogs are a ubiquitous symbol of Nawate Street, adorning everything from statues and lanterns to shop signs and merchandise. Visitors to Frog Street can enjoy a variety of activities. Browse the traditional shops selling local crafts, antiques, and souvenirs. Sample delicious street food, such as taiyaki (fish-shaped cakes) and dango (rice dumplings). Admire the frog-themed decorations and try to spot all the hidden frog statues along the street. The street is also known for its traditional sweets and snacks, many of which incorporate local ingredients like azuki beans and matcha. Don't miss the chance to try some of the unique frog-themed treats available at some of the shops!
Transportation
Frog Street is located near Matsumoto Castle and is easily accessible on foot. From Matsumoto Station, it's about a 15-minute walk. You can also take the Town Sneaker East Course bus and get off at the "Matsumoto Castle, City Museum" stop, which is a short walk from the street.