Attraction Guide: House of Sampoerna, Surabaya, Indonesia

House of Sampoerna Guide

Aromatic History: Explore the Legacy of Sampoerna Cigarettes Guide

Welcome to the House of Sampoerna, a captivating museum and active cigarette factory located in Surabaya's Old City. More than just a museum, it's a journey into the heart of Indonesia's iconic kretek (clove cigarette) industry. Witness the intricate hand-rolling process, delve into the Sampoerna family's history, and immerse yourself in the sights, sounds, and aromas of this unique cultural landmark. It's a must-see for anyone interested in Indonesian heritage and the art of cigarette making. The House of Sampoerna's history is deeply intertwined with the Sampoerna family and the rise of their kretek empire. Originally built in 1862 by the Dutch as an orphanage, it was purchased by Liem Seeng Tee, the founder of Sampoerna, in 1932. He transformed it into the company's first production facility. The building's Dutch colonial architecture has been meticulously preserved, offering a glimpse into Surabaya's past. Today, it stands as a testament to the family's entrepreneurial spirit and the enduring legacy of their brand. Visitors can enjoy a variety of activities at the House of Sampoerna. Take a guided tour of the factory to witness the skilled female workers hand-rolling kretek cigarettes at an astonishing pace. Explore the museum, which showcases the Sampoerna family's history, the evolution of kretek production, and the company's marketing campaigns. Don't miss the art gallery featuring works by local artists. Finally, indulge in a cup of coffee at the on-site cafe and soak in the atmosphere of this historical landmark. The cafe also offers light meals and snacks.